The concept of marketing has been long present in our lives, ever since the days when people began selling stuff that they didn’t need. The flow of time brought new concepts and tools that caught people’s attention. And these new ideas have been utilized to increase the effectiveness of marketing techniques.
Artificial intelligence (AI) has been such an idea in recent times. However, AI is so much more than just an Idea. It is the way forward for us. Artificial intelligence has started a revolution in our midst that is only just beginning.
“We’re still at the dawn of AI adoption,” -Jean-Luc Chatelain, CTO at Accenture Analytics
But there is no denying that artificial intelligence and machine learning has already had a significant impact on marketing and on marketers. The introduction of AI has changed the rule of the game. Using AI, the drastic increase is possible in the effectiveness in marketing techniques.
But how does someone uses this innovation to bring new life into his/her marketing strategy?
Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.
Can I suggest you take a slight different approach?
Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know? It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!
One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.
If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company.
A couple of days ago the #DeleteFacebook was trending on Twitter due to Facebook data breach by Cambridge Analytica. What does this mean for most of us in South Africa? Do we need to to delete our Facebook profiles ? Most of the small business heavily depend on Facebook advertising. Below is a timeline of events and solutions from Facebook founder Mark Zuckerberg.
Zuckerberg’s Timeline of Events
In the statement, he provided an outline of events leading up the recent revelations about Cambridge Analytica’s possession of the user data, which we covered in-depth. Here’s a quick timeline of his account:
2007: The Facebook Platform is launched.
2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends’ data. At the time, Facebook allowed this activity.
How to Get Your Customers to Recommend Your Brand to Others
Here in South Africa marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
I came across this article by Neil Patel on how to get your customers to recommend your brand others which seems to be the marketing strategy looking at the cost of acquiring new business.
Lets take a look at some of the new major points in this article and lets discuss on how best we can grow our small business.
Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.
It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.
According to stats Facebook is one of the most used social media platforms in South Africa. Which means many businesses still advertise on Facebook and rely on Facebook organic traffic to grow their brands.
On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups.
As we roll this out, Zuckerberg wrote, Youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standardit should encourage meaningful interactions between people.
Zuckerberg cites a responsibility to make sure our services arent just fun to use, but also good for peoples well-being as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers attention on the platform.
Happy New Year to you all, I have come across this detailed article by Social Examiner which i think its very detailed for our clients and social media entrepreneurs. Hope you enjoy it and don’t forget to leave a comment
The social platforms are constantly changing, and that means marketers need to change as well.
To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.
#1: Pinterest Hones Ad Targeting
I anticipate that Pinterest will get smarter and more efficient at keyword and visual search.
In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the users smart feed with top pins that are relevant to the search term.
Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.
Facebook is adding two new Custom Audience creation options, with Dwell time and Link sharing added to the listing for some users. First spotted byThe Ne