How to Get Your Customers to Recommend Your Brand to Others
Here in South Africa marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
I came across this article by Neil Patel on how to get your customers to recommend your brand others which seems to be the marketing strategy looking at the cost of acquiring new business.
Lets take a look at some of the new major points in this article and lets discuss on how best we can grow our small business.
Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.
It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.