Social media usage in South Africa
You can run, but you can’t hide. There is no escaping the fact that the world, including South Africa, is becoming more digital. If ever you (or someone you know) needed a push to pursue digital effectiveness and efficiency in life and business then read the digital statistics. They speak for themselves.
There is no doubt that digital marketing is the future of marketing. Therefore, non-digital ways of the promotion will be an exception rather than a norm. Have you ever wondered what 5D means? Five Dimensions of Digital Marketing is a coalition of digital marketing channels that allow consumers to interact and engage with the brands. This blog speaks more about the 5Ds of digital marketing and how they are reshaping the business sector.
Covid19 impact on digital marketing in South Africa
Covid19 has really shaken up the digital marketing in South Africa, If digital marketers thought they had a lot of work before, they have no idea how much harder this will become; people are bored at home, so they will want more content that is still of high quality, It is important to understand how the industry will be affected. Marketers need to remain relevant to stay up the game.
Marketing persona / content marketing is about association. You need eye catching stories, acquire individuals, and have a solid effect. However, how would you do that successfully? As opposed to mainstream thinking, great content marketing doesn’t begin with a smart thought (stunner, I know). It begins with understanding who you’re attempting to reach through your content. That is the reason you need marketing personas.
These straightforward tools are the key to recounting stories that reverberate and making connections that last.
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP ranki
Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.
Can I suggest you take a slight different approach?
Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know? It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!
One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.
If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company.
According to stats Facebook is one of the most used social media platforms in South Africa. Which means many businesses still advertise on Facebook and rely on Facebook organic traffic to grow their brands.
On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups.
As we roll this out, Zuckerberg wrote, Youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standardit should encourage meaningful interactions between people.
Zuckerberg cites a responsibility to make sure our services arent just fun to use, but also good for peoples well-being as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers attention on the platform.
Happy New Year to you all, I have come across this detailed article by Social Examiner which i think its very detailed for our clients and social media entrepreneurs. Hope you enjoy it and don’t forget to leave a comment
The social platforms are constantly changing, and that means marketers need to change as well.
To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.
#1: Pinterest Hones Ad Targeting
I anticipate that Pinterest will get smarter and more efficient at keyword and visual search.
In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the users smart feed with top pins that are relevant to the search term.
Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.
In recent years, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. According to Social Media Examiner, 92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.
That said, an effective social media marketing strategy needs to have some key elements if you really want to scale and make the most of it. Here are seven important hacks to keep in mind.
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.
For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.
With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.