There is no doubt that digital marketing is the future of marketing. Therefore, non-digital ways of the promotion will be an exception rather than a norm. Have you ever wondered what 5D means? Five Dimensions of Digital Marketing is a coalition of digital marketing channels that allow consumers to interact and engage with the brands. This blog speaks more about the 5Ds of digital marketing and how they are reshaping the business sector.
The concept of marketing has been long present in our lives, ever since the days when people began selling stuff that they didn’t need. The flow of time brought new concepts and tools that caught people’s attention. And these new ideas have been utilized to increase the effectiveness of marketing techniques.
Artificial intelligence (AI) has been such an idea in recent times. However, AI is so much more than just an Idea. It is the way forward for us. Artificial intelligence has started a revolution in our midst that is only just beginning.
“We’re still at the dawn of AI adoption,” -Jean-Luc Chatelain, CTO at Accenture Analytics
But there is no denying that artificial intelligence and machine learning has already had a significant impact on marketing and on marketers. The introduction of AI has changed the rule of the game. Using AI, the drastic increase is possible in the effectiveness in marketing techniques.
But how does someone uses this innovation to bring new life into his/her marketing strategy?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.
On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.
Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.
My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.