A couple of days ago the #DeleteFacebook was trending on Twitter due to Facebook data breach by Cambridge Analytica. What does this mean for most of us in South Africa? Do we need to to delete our Facebook profiles ? Most of the small business heavily depend on Facebook advertising. Below is a timeline of events and solutions from Facebook founder Mark Zuckerberg.
Zuckerberg’s Timeline of Events
In the statement, he provided an outline of events leading up the recent revelations about Cambridge Analytica’s possession of the user data, which we covered in-depth. Here’s a quick timeline of his account:
2007: The Facebook Platform is launched.
2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends’ data. At the time, Facebook allowed this activity.
How to Get Your Customers to Recommend Your Brand to Others
Here in South Africa marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
I came across this article by Neil Patel on how to get your customers to recommend your brand others which seems to be the marketing strategy looking at the cost of acquiring new business.
Lets take a look at some of the new major points in this article and lets discuss on how best we can grow our small business.
Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.
It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.
According to stats Facebook is one of the most used social media platforms in South Africa. Which means many businesses still advertise on Facebook and rely on Facebook organic traffic to grow their brands.
On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups.
As we roll this out, Zuckerberg wrote, Youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standardit should encourage meaningful interactions between people.
Zuckerberg cites a responsibility to make sure our services arent just fun to use, but also good for peoples well-being as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers attention on the platform.
Happy New Year to you all, I have come across this detailed article by Social Examiner which i think its very detailed for our clients and social media entrepreneurs. Hope you enjoy it and don’t forget to leave a comment
The social platforms are constantly changing, and that means marketers need to change as well.
To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.
#1: Pinterest Hones Ad Targeting
I anticipate that Pinterest will get smarter and more efficient at keyword and visual search.
In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the users smart feed with top pins that are relevant to the search term.
Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.
Facebook is adding two new Custom Audience creation options, with Dwell time and Link sharing added to the listing for some users. First spotted byThe Ne
Simboti Tech is currently working on of the best eCommerce sites to come out of South Africa and by so doing we have identified tips that we can share on how to
Last weekend I was working on one of my clients and I realised many small businesses in South Africa are not implementing proper SEO standards for their sites to increase traffic. My advice to small business owners is to invest in online presence that will definitely assist in SEO and increased brand value. I came across this article below and if one takes note of the 50 points you will never go wrong in SEO.