According to stats Facebook is one of the most used social media platforms in South Africa. Which means many businesses still advertise on Facebook and rely on Facebook organic traffic to grow their brands.
On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups.
As we roll this out, Zuckerberg wrote, Youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standardit should encourage meaningful interactions between people.
Zuckerberg cites a responsibility to make sure our services arent just fun to use, but also good for peoples well-being as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers attention on the platform.
This entails that, they be will be a decline in organic traffic on our Facebook pages and what does that mean for companies that relies on Facebook
How to deal with the changes
According to Zuckerberg, meaningful interaction means comments, comments, and more comments.
In his announcement, he wrote that Pages making posts that people generally dont react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.
Brands need to start investing in Facebook advertising to get traffic to their pages. This creates more work for social media managers to come with quality and engaging content.
Is you company ready for the changes? Get in touch we ready to assist