Marketing persona / content marketing is about association. You need eye catching stories, acquire individuals, and have a solid effect. However, how would you do that successfully? As opposed to mainstream thinking, great content marketing doesn’t begin with a smart thought (stunner, I know). It begins with understanding who you’re attempting to reach through your content. That is the reason you need marketing personas.
These straightforward tools are the key to recounting stories that reverberate and making connections that last.
Why Every Content Team Needs Marketing Personas
As per the OnBrand 2017 State of Branding Report, only 47% of respondents said their strategy included a profound understanding of promoting personas. This isn’t surprising. Numerous individuals have content marketing in reverse.
Regularly, advertisers vet their story thoughts by asking, “Would I be keen on this?” This is a huge mistake. Content Marketing isn’t about what your image needs or what you’re interested in. It’s about what the individuals you’re attempting to reach are interested in.