A brand’s identity is more than just colours and logo. It’s how a brand is perceived by your audience, the level of customer advocacy your brand receives and is an important factor in the communications you use.
One of the most important questions that every brand must ask itself is whether it is relevant to its current and future customers. Successful branding is more than just the logo, It is about staying true to the purpose and values of your brand and keeping your brand relevant to the current & changing times.
Following is the list of 5 things that you can do to upgrade your brand in 2022
The design makes the brand recognizable. Do you remember the golden arched M on a red background? Yes, it’s McDonald’s. That is how design makes your brand recognizable. A strong visual identity can be persuasive. It should be unique and be able to mark a lasting impression on the customers.
The importance of design cannot be understated as it represents the face of your brand. The target audience recognizes your brand the moment they see your logo, packaging, website, signage, etc. Additionally, factors like colour have a huge impact on your brand recognition. In fact, you can increase your brand recognition by 80% using a signature colour.
2. Tweak The Visuals
Fine-tuning your visuals is one of the most effective ways to upgrade brands. Vibrants in the world of pastels would not stand out, would they? Your brand visual’s identity is the face of your brand. It is the first impression of your brand. Websites become flat and attract low traffic when you do not update them in a long time.
Make changes to the typography, colour palette, size of the fonts to create a new look. Tweak the visuals to make them more interesting and increase user interaction.
3. Social slide decks
Social slide decks are a trend in themselves. For those, who remain unaware, slide decks on social networks are exactly what they sound like (step-by-step presentations in the form of slides). They are meant to be shared on social media and in messages. These innovations work most effectively and beautifully in LinkedIn and Instagram because these platforms use them to handle images by default. Besides, both platforms seem to want the users to use slide decks more often.
Designers can use sliders to repurpose the most important content from a blog post or even summarize an article. Slide decks are quite useful to activate your followers to take any action, without needing a direct link. They can be effectively used for B2C companies when launching products because they equally deliver messages in simple visual effects. You can use videos or images with their help to increase the audience’s engagement
4. Introduce New Communication Strategy
To keep up with your target audience, you must communicate and speak their language. When does effective communication take place? Only when the message received by your audience is the message you wanted to deliver. The crowd will only listen if it catches its interest or if it is relatable. The global pandemic has tweaked the tones of several brands. This has altered their brand identities too.
Brands have moved towards a more empathetic approach. Their communication made their audience feel that they stood with them and by them.
5. Responsive Logo
Responsive logos can shape-shift, allowing your brand identity to scale and adapt to all important platforms where your audience interacts with your brand. These logos change in size, complexity, or even colour according to the platforms.
Originally looked upon as a design trend, responsive logos are now a practical necessity. Given the wide variety of screen sizes and advertising platforms, that old rule of “never change your logo” will only hold you back today.
Why Are Responsive Logos Important?
Today, with so many places to display your logo, it is virtually impossible to use the same version everywhere. That’s where the responsive logos come into the picture. They ensure that the brand identity is visually consistent anywhere and everywhere.
Brands must keep upgrading themselves now and then to remain on the top of their game. It is vital to maintain identity congruence. The greater the identity upgrade and adaptiveness to change the greater the value a consumer can derive from your brand. It will attract your consumers. What works for your brand now might not work in a few months or years. Your adaptiveness to changes in trends and branding techniques will determine how relevant your brand remains over time. Let us help you get started 011 053 7975