Happy New Year to you all, I have come across this detailed article by Social Examiner which i think its very detailed for our clients and social media entrepreneurs. Hope you enjoy it and don’t forget to leave a comment
The social platforms are constantly changing, and that means marketers need to change as well.
To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.
#1: Pinterest Hones Ad Targeting
I anticipate that Pinterest will get smarter and more efficient at keyword and visual search.
In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the users smart feed with top pins that are relevant to the search term.
Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.