Last weekend I was working on one of my clients and I realised many small businesses in South Africa are not implementing proper SEO standards for their sites to increase traffic. My advice to small business owners is to invest in online presence that will definitely assist in SEO and increased brand value. I came across this article below and if one takes note of the 50 points you will never go wrong in SEO.
One drawback that I have noticed in the South African industry is the lack of strategy, do companies still invest in strategic planning or they depend on tenders ? When a tender contract has come to an end, then what? retrench and close shop ?
Below is an article that clearly defines how a company can increase their Google rankings by making use of social media marketing. At Simboti Tech we assist you in coming up with the most comprehensive social media marketing strategy to drive traffic to your website, gain new customers and retain existing customers.
Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing. Googles objective is to always provide the most relevant results to the users request; promoting authority pages at the top of its rankings.