Facebook is adding two new Custom Audience creation options, with Dwell time and Link sharing added to the listing for some users. First spotted byThe Ne
Simboti Tech is currently working on of the best eCommerce sites to come out of South Africa and by so doing we have identified tips that we can share on how to
Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site the ones you want to rank for specific k
There is a thin line between marketing and technology which resulted in the birth of Simboti Tech. Why do we call ourselves marketing technologist? Marketing is increasingly about designing and delivering customer experiences, and software is the digital clay we use to sculpt them This not a common term in South Africa but we believe this is the future
Of course, marketing and IT should work together. Marketing must adhere to IT governance as much as it does financial governance. Security, regulatory requirements, business continuity, integration with the rest of a companys IT systems, etc., are all important facets of good technology management. Marketing cannot be a rogue state.
But if marketing doesnt really understand technology and IT doesnt really understand marketing then their collaboration can all too easily look like this: Marketing asks for faster horses. IT gives them faster horses. The automobile passes both of them by.
Other things being equal,IT will seek to minimize costs and risks in technology purchases. Thats a valuable perspective but its not the only one that matters. Customer experience matters. Marketing performance matters. And the software that is the cheapest or easiest to buy may not be the most effective for marketings purpose.
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.
Can Twitter lite be one of those APPs we have been waiting for? After the #datamustfall campaign i believe one can welcome the relieve of saving data. Check out the article fromhttps://blog.twitter.com on the introduction of Twitter lite
Every day, millions of people around the world use Twitter to see whats happening right now. However, there are several barriers to using Twitter, including slow mobile networks, expensive data plans, or lack of storage on mobile devices. While smartphone adoption grew to 3.8 billion connections by the end of 2016, 45% of mobile connections are still on slower 2G networks, according to GSMA.
In recent years, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. According to Social Media Examiner, 92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.
That said, an effective social media marketing strategy needs to have some key elements if you really want to scale and make the most of it. Here are seven important hacks to keep in mind.